Our client, a well-established HVAC company, faced challenges in generating high-quality leads consistently. Despite having a strong reputation in their local market, their existing marketing efforts were not yielding the expected results. The company needed a cost-effective and scalable lead generation strategy to attract new customers and grow their business.

“We realized that we were spending all this money and we weren’t seeing any results.”

Challenges

• Low engagement on social media and minimal online presence
• Ineffective use of digital advertising resulting in high cost per lead
• Difficulty in converting website visitors into actual customers
• Lack of a structured follow-up system for inbound leads
  

Strategy & Implementation

Putnam Media Group developed and executed a comprehensive lead generation strategy tailored to the HVAC industry. Our approach focused on a combination of social media marketing, paid advertising, and website optimization.

Lead Nurturing & Conversion Strategy

• Developed an automated email and SMS follow-up sequence to engage potential customers who inquired about services
• Trained the client’s team on best practices for responding to online inquiries quickly and effectively
• Created a referral incentive program to encourage word-of-mouth marketing
  

Social Media Marketing

• Optimized the client’s Facebook and Instagram pages with compelling visuals, informative content, and customer testimonials
• Developed a content calendar with industry-relevant topics, including seasonal HVAC maintenance tips and promotions
• Implemented targeted engagement strategies, such as live Q&A sessions and interactive polls

Paid Advertising Campaigns

• Launched highly targeted Facebook and Google Ads campaigns focused on local homeowners and businesses in need of HVAC services
• Used A/B testing to refine ad copy, imagery, and targeting to optimize conversions
• Created a landing page with clear calls to action and a streamlined booking process

Website Optimization & SEO

• Improved the website’s user experience (UX) with faster load times and mobile responsiveness
• Integrated lead capture forms with automated follow-ups via email and SMS
• Implemented local SEO strategies, optimizing for high-intent keywords such as “HVAC repair near me” and “AC installation in White Plains”

Results

After three months of implementing this strategy, the HVAC company saw significant improvements in their lead generation and conversion rates:

• 300% increase in website inquiries
• 40% reduction in cost per lead from paid ads
• 150% increase in social media engagement
• 25% higher conversion rate from inbound leads
  

Conclusion

Through a well-executed digital marketing strategy, Putnam Media Group helped this HVAC client transform their lead generation process. By leveraging targeted advertising, an optimized online presence, and an effective follow-up system, the company not only increased its leads but also improved its conversion rates, resulting in higher revenue and business growth.

Are you an HVAC business (or any other local service business) looking to generate more leads and grow your customer base? Contact Putnam Media Group today to see how we can help!

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